SwApp: mobile app

SwAppp is an app designed to exchange services and create a network among immigrants in Berlin.

This is a personal project I decided to develop to get a better understanding of the immigrants situation in my (previous) city.

MY ROLE: UX/UI designer

TOOLS: Figma

DATE: May-June 2021

Analysis of the market

Before working on the concept, I started analysing the market

- AirBnb and Couchsurfing are not really meant for immigrants, but mostly for tourists. They offer events based on entertainment, nothing about the struggles people have to face when living in a foreign country.

- MeetUp is great to create a network, but doesn't focus on practical problems.

- Through Facebook groups people can try to connect and ask questions in order to get some help, but it’s definitely more about sociality, than solving individual problems or getting a service.
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- InternNations was created to connect expats who live in the same city and to solve problems related to moving and living abroad. Different services are available, under payment.
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So basically the options available were either based on empathy/sociality or on a pure work relationship.

There was nothing that combined the two things and gave the opportunity to fulfill the need of integration while solving practical problems.

Survey and interviews

I launched a survey in some Facebook groups for expats in Berlin and 180 people answered (thank you!).

I also asked the participants to do a follow-up interview, when possible, in order to have a wider picture of the psychological and emotional situation of my potential users.

I organised the answers I gathered from my interviewee in affinity maps and I realised the problem had 2 main aspects:

on one side, immigrants struggle with paperwork and with the language, on the other side they can't find a place in the community and feel marginalised.

Personas

1) How Might We help immigrants go through the bureaucracy smoothy?
2) How Might We help them feeling understood in a foreign country?

Experience map

User flow

Sketches

Wireframes

Branding and UI

Screens